The reasonably new video I Need Air by Magnetic Man has received some good publicity recently and is rated highly by NME as it has been shown recently in NME's most requested. The video it's self is a fairly simple club scene, however the blue lighting vastly improves the music video's basic mise en scene. What i like about the video is how the semi-slow motion camera shots make the people in the crowd stand out, and also the way the club scene rewinds slightly to emphasise the movments of the people in the scene (1 min 24 sec). The blue tinted lighting in the video is accompanied by dark shadows of the dancers which i think is a nice contrast and what i think is great about this video is that for a simple widley used style of video it does not become boring to watch or padded out.Below is a link to the music video I Need Air by Magnetic Man:
http://www.youtube.com/watch?v=m2vWQFHP3D0
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