Music Videos are produced for many different reasons; from self publication to artistic statements, big egotistic artists take the concept of the video more seriously that the music itself. The first music video burst on to television with "Video Killed The Radio Star" by The Buggels and from then onwards artists have changed the way we consume music. Music videos were created to:
- Promote a single or album
- Promote a product which is appears in the video
- Create an artistic statement
- Promote a film in which the song features
- To attract a wider online audience, who may watch the video without understanding the song (YouTube)
The one artist of the modern day music industry who puts a lot of thought into her music videos is Lady Gaga. However her concept is simple; wear something odd and dance, her career is built on her music videos, because after all she is not a powerful impressive singer, just someone who has used image carefully and got extremely lucky. Her first video Pokerface shot her into the spot light because of her odd dress sense and the semi-graphic scenes of her covered in men. Lady Gaga did seem to have her own "unique" feel when compared to other artists in the same genre but in a mainstream industry when her image is analysed has borrowed her look from multiple people. Although not everyone likes Lady Gaga everyone knows her, this is how image and representation in the media thought music videos can work to promote an artist.
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