What Is A Successful Music Video?
In the current media climate because the way we consume music videos has changed so has the criteria we use measure a videos success. As the Internet has evolved sites such as YouTube, Itunes,Myspace and LastFm have become big players in the music industry and have achieved a large fan base. Music Videos are now judged as a success through;
- The number of YouTube views the videos receives
- The number of Itunes Downloads it achieves
- Record sales (although downloads are more popular)
- Big awards such as MTV's Video Music Awards (VMA), The Mercury Prize and NME Music Video Awards.
In the current media climate because the way we consume music videos has changed so has the criteria we use measure a videos success. As the Internet has evolved sites such as YouTube, Itunes,Myspace and LastFm have become big players in the music industry and have achieved a large fan base. Music Videos are now judged as a success through;
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