
Apart from having a great sound Bombay Bicycle Club have some interesting videos with simple but effective ideas. The video Evening/Morning is one that i am interested in particularly; the video has an odd them that doesn't really make sense but it is enjoyable and fun spirited. What i like in particular is the deep focus in


I also like the semi-slow motion scenes which make up a majority of the video, however I am not sure if the character is moving slowly or the film has been slowed down, obviously I know that the two men chasing him are over exaggerating every step to add comic effect. However the lead singer Jack Steadman seems to be lip sycnhing in real time. I think the slowed down effects emphasises the location and colours within in the scene although they are plain and dull you notice them more.
The band scene where they are playing the instruments is also interesting the use of stop/start jump shots gives a simple but unique feel, the band are wearing bright colour clothing and as it jumps from shot to shot they have exchanged clothing, this is another simple but effective idea which can bring colour and a fun feel to a music video. Also i like the fact that they are in front of what seems to be a garage with no one there but them. Gig scenes with screaming fans appear in too many music videos and have no real effect unless it is a parody, yet again another simple but effective idea. Evening/Morning is one of my favourite music videos by on of my favourite bands and with different ideas than most artists their videos portray them in a different way than other similar artists.
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