Monday, 18 October 2010

Making the Most of Available Locations

While searching for well known videos with low budgets on YouTube I came across another Bombay Bicycle Club music video this time it is "Always Like This". The video makes excellent use of simple locations, something which we will have to do because of the lack of budget. During the video the band are playing at a bus stop, in front of garages, in a park, on a high street, in front of a row of houses, in a car park and in front of a ice cream shop.

The video has a homemade feel which is emphasised by the stop, pause and play logos on the top left corner as if the audience was viewing it through an old camcorder, also the framing is changed to make it seems as it is being watched on an old TV. They play around with reversing and fast forwarding the characters playing the instruments while moving side to side which creates an odd interesting effect. The video for Always Like This was the first thing that put Bombay Bicycle Club into the charts and gave them an impressive fan following. The video is a quirky introduction to the band which gives them some originality while also creating the video on a low budget.
Below a link to the video Always like this:
http://www.youtube.com/watch?v=-qkj62rkbrm&ob=av2n

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